Based in New York, I am a Design Director / Designer with over 15 years of multi-disciplinary experience spanning UI/UX, motion, and visual design. This diverse background shapes my holistic approach to creative leadership and brand-driven product strategy. I specialize in experience innovation and visual systems excellence, bridging cross-functional teams to create scalable, impactful digital products.

Currently @Code & Theory as an Associate Design Director
Soong Shin, standing in profile

From digital concepts and brand experiences to design systems and digital products, I focus on creating clear and consistent user experiences.

Featuring in In-House In-FocusWysh Branding, 2022
Muse Creative Awards Platinum WinnerWinWin Savings, 2018
Appy Awards NominatedWinWin Savings, 2018
Webby Awards WinnerStash Invest, 2018
Appy Awards WinnerStash Invest, 2017
W3 Gold WinnerSiggi's Yogurt, 2017
W3 Silver WinnerStash Invest, 2017

Latest clients that I’ve worked with

YETI
Amazon Ads
NBC
Yahoo
MassMutual
Sixth Street